A promotional branding company, Creative Brands, has debuted in Nigeria to leverage technology to boost activities in the promotional and printing industry.

Nicholas Markovitz, Managing Director, Creative Brands, at the launch of the company on Friday in Lagos, said it would harness technology and partnerships to offer dynamic print business solutions to Nigerians.

He said that the company’s entrance into the Nigerian market was to reinvigorate, formalise and reposition Nigeria’s branding process.

Markovitz noted that though Creative Brands is a South African company, it believed in the potential of the Nigerian economy due to the various reforms of the Federal Government to ease the business environment.

“Every country has its share of challenges ranging from economic, political to security issues; in spite of the challenges in Nigeria, we cannot deny the attractiveness of its large market and economic potential to investors,” he said.

Markovitz said that the company would assist Nigerian startups and SMEs print business and promotional materials with ease and at cost effective prices though it had worked with blue chip firms such as Google, Adidas and Facebook among others.

“We are offering Nigeria market solutions for effectively designing their business items from our innovative, easy to navigate website which offers online branding and e-commerce services.

“Based on numerous studies, it is clear how effective custom branded merchandise and giveaways can often allow businesses truly connect with their customers.

“A personalised gift with a company’s branding will encourage 71 per cent of customers to continue to do business with the company,” Markovitz said.

He said that the company would through its various technology designs make branding fun for the youth, businesses and corporate firms.

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