By Chuks Eke
The Nigerian Breweries Plc, producers of Heineken lager beer and other assorted brands has unveiled its newly designed 45cl Returnable Glass Bottle, RGB for it’s numerous consumers in Anambra state.
At the even which took place in Awka, the state capital, the Eastern Zonal Business Manager, Chinwe Ude noted that the essence of designing and launching the 45cl RGB popularly known as H45 was to afford customers of International beer brand, Heineken in the state the ample opportunity to enjoy the same premium beer with the same quality but at a reduced price.
Ude who disclosed that the event marked a significant milestone in Heineken’s commitment to providing a fresh, modern and affordable beer experience tailored towards the evolving preferences of Nigerian consumers, maintained that the new 45cl bottle was in response to the demands of customers.
According to her, the brand is committed to supporting distributors grow their businesses while ensuring that customers get maximum satisfaction.
In his speech, Azuka Ijenebe, the Brand Manager, Heineken, Nigerian Breweries Plc, stated that the response from distributors and trade partners has been positive about the rollout, adding that they are rolling out the new package in phases.
In their separate speeches, distributors and trade partners of the Heineken brand in Anambra State, Dr Lilian Dike, Sir Nathan Ofoma and Ndubuisi Ezeh described the introduction as a game-changer for them in terms of customer patronage and satisfaction.
The 45cl bottle, which costs N750 at retail price, is the latest addition to Heineken’s premium range, designed to appeal particularly to Nigeria’s younger demographic, including Millennials and Gen Z consumers.
Attended by top directors of Nigerian Breweries, key distributors, and other trade partners in the region, the event marked a significant milestone in Heineken’s commitment to providing a fresh, modern beer experience tailored to the evolving preferences of Nigerian consumers.
The 45cl bottle is a new addition to Heineken’s premium range, designed with a sleek and stylish aesthetic that appeals particularly to Nigeria’s younger demographic, including Millennials and Gen Z consumers.
This new bottle perfectly complements the modern lifestyle, offering a premium option that is both accessible and convenient.
Maria Shadeko, Portfolio Manager, Premium Brands, Nigerian Breweries Plc, added, “We are thrilled to introduce the Heineken 45cl bottle to the Nigerian market. This new addition to our range is crafted for those who appreciate modernity and convenience. It’s another way we’re raising the bar and ensuring that Heineken continues to be the go-to choice for consumers who value a premium drinking experience.”
“The 45cl bottle reflects Heineken’s ongoing commitment to evolving with its consumers, offering more options that cater for their diverse needs and preferences. This launch is just the beginning, with other markets across Nigeria set to kick off in the coming weeks. With this new bottle, Heineken continues to deliver an exceptional drinking experience, ensuring that every sip is as premium and satisfying as the brand itself”.
