The Minister said it’s aimed to effect attitudinal change and instill patriotism.
“I have therefore called this special meeting with the NOA because of the importance of the organization
to the actualization of the Change Mantra of the Buhari Administration. Simply put, the NOA will shoulder the bulk of the responsibility of propagating the change agenda. Fortunately, the
agency seems to have prepared for this responsibility, going by its
Mission Statement: To consistently raise awareness, provide timely and
credible feedback; positively change attitudes, values and behaviours;
accurately and adequately inform; and sufficiently mobilize citizens
to act in ways that promote peace, harmony; and national development.
“Very soon, this Ministry will launch a massive national reorientation campaign that will be centred around the fact that the
change that we all seek will begin with each and everyone of us. Not only must Nigerians buy into the change agenda, they must own it and
propagate it. The campaign we plan to run will aim to change the way we behave and our attitudes. We will let Nigerians know that they
cannot be doing things the same way and expect a different result, and that the change they seek begins with them. That is the only way to achieve an enduring change, and the NOA will be required, in line with its mandate, to provide the content to be used by other platforms to drive the change agenda.
“Let me elaborate more on the impending campaign. It will provide the missing link in the war against terrorism and the war on corruption. At the moment, only the military component of the war on
terror is going on very well. The civilian component is missing. That component involves sensitizing Nigerians to realize that the Boko Haram war is their war, and that it is not just for the military. It
involves making our people to realize that Boko Haram is not about religion. Therefore, it requires the NOA to show uncommon resourcefulness, to create catchy slogans, as well as write imaginative scripts and copies that will motivate and energize
Nigerians. I am sure most of your here remember one of the slogans during the Nigerian Civil War: To keep Nigeria one is a task that must be done!
This is the kind of catchy slogans we are talking about.
“The same applies to the war against corruption. To Nigerians, this war is being fought only by the President, the Vice President and perhaps the Ministers. It is time to let Nigerians know that it is
their war, and that it must be won. Like President Muhammadu Buhari often says, if Nigeria does not kill corruption, corruption will kill Nigeria. The reality is that grim. Nigerians must take possession of the war against corruption, just like they must take possession of the war against terrorism.”
