The soap opera really gripping South Africa is the unseemlyย scramble by his extended family to cash in on his name
the opening episode of South Africaโs newest reality showย has two wealthy teenagers bickering about boys and bantering with a shopย assistant.
Only when the girls pay a visit to Robben Island โ theย remote jail that once held prisoner 46664, Nelson Mandela โ does it become clearย this is not quite Keeping up with the Kardashians.
The show is Being Mandela โ and the stars are Swati Dlaminiย and Zaziwe Dlamini-Manaway, two of the anti-apartheid heroโs 17ย grandchildren.
But as a frail 94-year-old Mandela recovers from an acuteย lung infection, the soap opera really gripping South Africa is the unseemlyย scramble by his extended family to cash in on his name.
Mandela is second only to Coca-Cola as a global brand.
And the battle for the rights to exploit it has turnedย Mandela against Mandela and his grandchildren against some of his oldest, mostย trusted advisers.
Even as he receives medical care at his Johannesburg home,ย a string of undignified money-making ventures bear the Mandela name.
The Being Mandela reality show has horrified South Africansย as demeaning the beloved statesman.
Swati and Zaziwe are daughters of Zenani Mandela, whoseย parents are Winnie Mandela and the former South African President.
They have an incongruous LWTF โ Long Walk To Freedom โย fashion line, selling T-shirts with Mandelaโs image.
There is also a wine label โ House of Mandela โ featuring aย wine named โMadibaโ, Mandelaโs affectionate clan name, set up by his onlyย surviving daughter from his first marriage, Makaziwe, also known as Maki.
And there is to be a Happy Birthday Nelson Mandela boxingย match in a casino in Monaco organised by first family grandsons Ndaba andย Kweku.
Meanwhile, there are rumours โ fiercely denied โ that oneย of Mandelaโs grandchildren has already sold the rights to his grandfatherโsย funeral to South African Television.
Then, earlier this month โ within hours of their frailย father leaving hospital โ two of the former Presidentโs daughters began a courtย case aimed at gaining control of the Mandela millions.
โThe open bickering in the Mandela family is shameful,ย given the frailty of the former President,โ says a recent editorial in Southย Africaโs Sunday Times entitled, โGreedy hands in the Mandela cookie jarโ.
โIt is downright embarrassing to witness how a man to whomย this country owes an untold debt and who is known as the father of our nation isย being torn apart by those closest to him,โ it states.
Mandela has been married three times and has six childrenย and 17 grandchildren.
Until this month, there has been deep rivalry between theย offspring of his first two wives โ Evelyn Mase who he divorced in 1958 and whoย died in 2004, and Winnie Madikizela Mandela who he divorced in 1996, six yearsย after leaving prison.
Both sides have accused the other of exploiting the familyย name.
This new court case has seen the two sides joined togetherย for the first time with a common cause โ to bring a lawsuit against several ofย the former presidentโs business associates, including renowned human rightsย lawyer George Bizos and fellow Robben Island inmate and current cabinet ministerย Tokyo Sexwale.
One of his grandchildren, Tukwini, has gone so far as toย personally attack 84-year-old Bizos, who famously defended Mandela against theย death penalty in 1964.
In an open letter she accused him of โblatant liesโ andย claimed her grandfatherโs trial, โcatapulted you to undeserved stardomโ.
Tukwiniโs mother Makaziwe โ from Mandelaโs first marriageย to Evelyn โ and Zenani โ from his second marriage to Winnie โ are trying to getย at a reported ยฃ1.1million from two companies that support the families.
The funds mainly come through the sale of images ofย Mandelaโs handprint.
Bizos, who is a long-time friend of Mandela and currentlyย defending victims of last yearโs Marikana mining massacre โ says Makaziwe wasย recently refused access to the family trust.
โThis woman wanted to take over the money and distribute itย to members of the family,โ he said.
โThat is contrary to the provisions of the trust. Thereforeย we refused.โ Mandelaโs lawyer Norton Rose adds: โour clients record their dismayย at the insensitivity of the applicantsโ in bringing the case โat this timeโ โย while their father was only just recovering from a period in intensive care.
Friends point out he has already set up trusts for all hisย close family for after his death.
Mandelaโs extraordinary dignity has always been central toย his status as global icon, international statesman and South African hero.
In 2007, he was so determined to call time on the cult ofย Mandela he insisted his image was removed from all ยญcharitable merchandise โย hence the use of his ยญhandprint and prison paintings.
No wonder South Africans are watching Being Mandela fromย behind their hands.
South African comedian Daniel Friedman tweeted: โIt shouldย be a series. Gandhiโs grandkids go shopping. The Dalai Lamaโs grandkids haveย dinner.โ
Pre-show publicity included interviews where theย granddaughters cringingly claimed Mandela likes watching US child beauty pageantย show Toddlers and Tiaras โ as evidence that he would love their venture intoย reality television.
Mandelaโs biographer David James Smith says he feels someย sympathy for Mandelaโs children, who have struggled to live in his shadow andย grew up neglected and, at times, afraid.
โMandela was so busy being father to a nation he had littleย time to be a father to his own children,โ he says.
โNow they feel they are owed something. They are trying toย provide for their families and struggle to live with this huge name.โ
He points out that two grandsons from Mandelaโs firstย marriage Ndaba and his cousin Kweku โ who have set up Africa Rising Foundation โย are at least attempting to do something charitable with their famousย surname.
Yet there are deep fears that when Mandela eventually makesย his final long walk home, his family will become engulfed by bitterness andย greed.
โWhen I was in South Africa recently, his granddaughterย described Mandela as the glue that binds the family together,โ Smith says.
โThereโs an increasing fractiousness, with the two familiesย feeling they are entitled to the Mandela name.โ
It is not just the Mandela family but the nation whoseย freedom he gave his life to that now faces losing that unifying glue.
As South Africa stands poised on the brink of being withoutย Mandela, the unseemly fight among his children is a metaphor for the future ofย his country. South Africa has not felt as unstable โ or divided โ since theย apartheid era.
An authoritative documentary this week by Southย African-born Labour politician Peter Hain showed how the Marakana minersโย massacre is just one symptom of a country described by a key ANC figure as โinย deep crisisโ.
The achievements of modern South Africa are not Mandelaโsย alone.
But without his unifying strength, without his decency,ย humility and forgiveness โ and his power as an icon, it is in danger of becomingย just another African country riven by post-colonial poverty and corruption.
Without Mandela, the glue that has held the countryย together, South Africa must find new unity โ even as the former first familyย tears itself apart.
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